hola los angeles! a quick elevator ride through some of my favorite design projects / my fine art is here
editare personal favorites: summer 17: a few online workshops. 2 logos, establishing an online marketplace. releasing a collection of custom type—all posted at facebook.late august delivery of motion design project.
advertising projects for ferrari / collateral + outdoor
brand identity / saab + gary fisher co–brand / thrilling work with non-billable late night hours
the 7: technoire | ghetto prince | stroke | zydeco | paradise | loving the alien < free sample
next: sport brand love / some of my best work is with sport brands.maybe its because they let me loose with my esoteric sensibilities
one of many campaign taglines: "tools for storytellers"
logo, copy, collateral, print + digital advertising and a custum font family of 12 for avid technology, inc.
next project / socal skate
mirage furniture / complete branding and collateral project. longterm..
one of the greatest clients ever. challenged me to deliver some of my best work of all times. they were supportive to the point that — when i suggested we print the business cards on aluminum sheets? no problem. my clients take stage front/center, i'm the support system, i work the background, empower their success with real collaboration and strive for their roi projections.for me, it's like a musician finding a natural high by just jamming away. the only difference my audience is the client. as long as i remain relevant, they cheer me on, they put the food on my table. my days of design awards have turned into my days of design re*wards.i've rocked my roll, loved my 15 minutes.correction—i'm not done. i just dont tour any longer. fyi kids: i'm improving with age! dont bury me, i'm nowhere near dead yet. when i find the mick jagger to my keith richards?sparkswillfly
bio / abilities / tablestakes / press
thirst identity / collaboration with my mainman / rick valicenti, aiga gold medalist / my best director ever / why best? firstly, who else would or could direct me in a custom identity font, plus i learned how to art direct esoteric talents from this guy, after just 3 conversations, and he put me on the map as a founding member of thirstype, led my corporate crusade attempts towards dot com history, helped me deliver my greatest story ever, etc.etc. great designer dividends on a human scale. one art direction session consisted of 1 sentence — "frank, relax. it's only rock and roll" for a stones fan since 1967 thats all that was necessary. but i learned how to read between his edges — that advice was stronger coming from rick than from mick. and OMG the foreshadowing. next entry below) it clicked, that little voice inside one's desinging head. saying to myself i have no fear — since then i never feared working with "the big boys" in the "big league". pffft.
™<teachable moment> let me find a way to wrap this portion of the story. give it your best "you shouldn't take it so hard" solo record by keith richards.get the project done, move on, keep learning. i've been around this block10 times — you cannot experience this level of joy at a corporations art dept., nor from now magazine or bookflavor of the month by expert–x. my advice? go explore whats next, who's next. a perfect fit is out there for you. but only you can find them. safe to say the safe 9 to 5 won't provide the "satisfaction" we desingers crave. but are you willing to work all day monday through all night wednesday when your boss catches you a big fish? a fish of say mick jagger proportion? (no. mick will not be asking you to come hangout with him on the conrer of the west 8th street and the 6th avenues) for how long will you be willing to sacrifice your personal life? are you planning on marrying your career? welp, know the + and the – before taking that plunge. i married my career thirty years ago, and we've been together ever since. heh. i think it's time we started seeing other people though. "be a sponge not a rock" your first semester is now complete :- ™teachable moment(s) next up: rick's 10 commandments of love.
the story of 3 cities + 4 rockstars continues... was it all from me?
lessons learned from my supervisor + mentor michael jager
*that* is how you art direct–it's not a title, it's your duty! learn your staff's buttons + press them. gently. thoughtfully. get out of their way, teach them to see, and show them how they get in their own way! be the impetus. yeah! i have spoken.but isn't it nutz the detail you remember when you respect another artist and their work! its not silly, this path can be full of magic, serendipity andextreme love and lust and wonder. i will never drill it in enoughyou choose your destiny, you decide who you work with. based on your criteria. do not ever appear needy or hungry to anyone in this biz. and youre better off as starbucks best barista for a year than you be acquiring uninown damges of a job that does not fit you or your soul. hey! weve got to protect that creative spirit. screw around and let that heart, that spi
™class project / i'm not here to force your hand. i'm merely a guidepost. my job is to force you into realworld exercises like our next one: your assignment: write a graphic novel or letter, or whatever / to your 50–year old self. tell the old you what you wanted in your life! tell that older version of you exactly the path you chose, why and explain what you accomplished, and anything you think you may have missed out on. i want to see you attack this project in huge detail. (hint: a big sketchbook creatively crammed, illustrated would be great) because this is a no-rules design and writing project serving as chapter 1 of your career survival manual. this project will inform our next class, next class, next next next until you're ready for survival in the digital jungle. we will grab any fears by the horns. and tackle it now.™another morale? be patient, absorb. your day will come. just dont force it.the droolworthy designer job, it can have a way of finding you when your're ready. especially in the cloud of social media. (more later)
™<teachable moment> it's only rock and roll. don't beat yourself up! you'll kill it next time up for bat. i've learned more from michael than even he knows,but it takes time to deploy. first of all—you need clients who will allow you to bust out! btw: he designed one of the top 10 brochures in the history of design named "living brand" recieving it was a true gift. the gift of a realworld education. a co-worker stole it from my office. yeah it was that good.he continues to contribute in a big way. watch him beat the drum of solidarity.i'm going to paste a recent email from jaeger here. even us older dudes need a pep–talk now and then. jaeger does it without even trying.how? again, with the use of thoughtful language.remeber—we are communication professionals, that's what's on sale here! so let's get the basics done right.here's an excerpt—he edited my subject line to read "design lifevolution (like myself and rick—always making word plays) his timing was cosmic.the people on this page, the good we can bring?—good as gold. sometimes our goods are gold too :-) i was feeling shattered from working without much sleep or much reward when—a huge influence on my career as an artist, david bowie had died early morning of january 11. that week everything in my world was on a system of a down. bowie's passing was a pretty big deal for me and my friends. but there's always light in those dark doorways. it was so HUMAN hearing from my awesome colleagues that day. linda, cary, and michael—
below is the email paste:
™<teachable moment> years later and the guy can still inspire me like no one else with his smart choice of words. remember that! words are poiwerful things. and we are in the word business. up until about 2005 i insisted on printed portfolios, digital or print work regardless. i'm glad yet irritated to say that the portfolio samples related to the story above are my "most never returned" from reviews, tryouts and interviews. ain't that some shit? sorry frank we can't hire you but we have no problem in stealing your work! literally, physically, obviously, missing from my book on pick-up day.stolen by some of the biggest names in new tork city, san fran, chicago and boston. i won't name the names that would shock you.—so glad we could be of assistance in creating your fame + list of awards. N E X T > when you are the sponge, not the rock? (and there's some big boulders in this industry!)
master mentor (3) dann de witt / the name de witt is a perfect fit, every minute was an education in rarified, esoteric branding and advertising. like me, he doesn't do self promotions, so you may not have heard of him either. you think he cares? pfffft...dann is all about the new new way to *think* about the new new thing. ya know it would take pages and pages for me to recant the lessons learned from this, this, un-categorizeable mmm...genius¿ there. i said it. i never call anyone that but i've been on journeys, some ADventures with this guy that are worthy of a novel. i made a big career sized mistake on this one, but i had to.(more later)
next workshop > the 10 design commandments.
mon© furniture / colors to finalize / deep asian metallics with spot varnish is my plan
i still make custom corporate and identity fonts. some of them are here, some are at my LI online portfolio. technoiire is my most popular typeface (in terms of sales and influence). a big family of 7 styles. 2 of the styles were in wide use in television, film and graphic design. technoire is deemed by typographical gearheads as the most influential font of the1990's (topping 4 emigre fonts) a career–thrilla! pricing? dirt cheap. all fonts are free to students and faculty. also free if used on a high exposure project with credits. email me, we'll work it out."loving the alien" is a free downloadable sample of myfavorite dingbats / spot illustrations (drawn when the song by the same name was released) custom type available for clients. deposit or retainer required. contact: firstname.lastname@example.org
only available here: technoire™ | ghetto prince™ | stroke | zydeco | paradise | loving the alien < free sample
more links out to other portfolios
that's me saddled with my first girlfriend ever. fatima is her name. pure as the driven snow. when i would give her an american penny she would drop to her knees in tears.1 penny. imagine that if you will. that was also the daily salary of her mother our housekeeper and nanny. you can imagine when i gave her a dollar bill. queen for a month she'd be:-) every time i think of fatima an old U2 song enters my head—"she is a refugee, and someday, one day, she's gonna live in america." thank god i'm living here. after a retro slideshow my friends really get why i've always believed U2's "refugee" is one of the top10 best rock songs ever recorded. and my manhattan friends they have a new appreciation for their pristine city and laidback lifestyle:-) true. fyi: $40.00 supplies one moroccan with clean water for life. yes, life. +for every $40 you give to this charity? i will give you 1 free hour of creative services. saving a life: that's warm and fuzzy, but having *your* life saved is a beautiful miraculous experience.
more samples / next image simultaious miracles gifted by rv while in genoa italy
pure fun, fresh work this winter / painting the road in a new way / an unpublished set of photography that looks like paintings raw, sized and cropped only. couldn't sharpen if i wanted to bc they're so delicate. the high–res looks like paintings but they are photographs.the panels line up like the golden gate bridge to babylon. some are beautiful mistakes that look like actual oilo paint. inspired by my mentor robert rauschenburg—a great artist, teacher and humanitarian. i think of him often. believe it or not? bob was a perfectionist (worse than me) which is saying a lot. you'd never know by seeing his finished work, but yes a major stickler for details.image below: my paintbrush: 1 of 5 large panels reading left to right. painting a suspension bridge on my snow covered street this winter in south la. maybe global warming is true. it has never snowed here before so i seized this day. reversing and forwarding at 45 degree angles. stopping to take a shot and repeating the entire day.
i was honored by the robert rauschenberg foundation in a private ceremony. / the ultimate career high. b e y o n d words. the ultimate modern artist. a great teacher, so truly compassionate and giving to art students, there will never be another bob in the entire history of art.
a man who defined paying it forward. even after his death in 08. everyone brags on their latest this or upcoming that: thats not my idea of success. real success? is when THE RIGHT PEOPLE FIND YOU: it's called being discovered on merit.the happiest days of my life are when i sit in bob's chair–it's a reject from one his final works of art. all because of one teeny-tiny flaw in the patina. he made me feel at ease about being such a perfectionist. believe it or not folks? raushchenberg was an extreme perfectionist, putting me to shame, and that's saying something.seems i can only think clearly near large bodies of water these days. i think of him often. i feel his ghost when i come here seeking inspiration, or to regroup from a crappy life experience, or just to chill. i feel the dude's soul, it's weird our connection, i won't go into it. the definition of innovator, the king of paying it forward: a TRUE louisiana boy. he loved helping students. many of us wouldn't have the courage to even applyfor a bfa were it not for this awesome human being. so blessed by the robert rauschenberg foundation
bob raushchenberg is the reason i became an artist.it makes my other awards seem trivial. it makes thirty years of commercial art ugh nevamind. i am eternally grateful to pam at the foundation. the greatest gift i have ever recieved. if you ever read this? i'm working on a gift for you but it's taking for ever. rarely will you see me boast about accomplishments it creeps me out. and i'll never reveal the wonderful set of photographs. the feeling is undescribeable. the rareity of it. having something only available to a dozen people on planet earth. i'm such a proud–poppa on this one. it makes my other awards feel insignificant. they just can't touch this. the pride of such rareity—it keeps me going. it gives me reason to believe the next thirty years will be even better